So is there such a thing as a “Social Media Expert”? Lately I have been seeing a lot about this subject on the group “Social Media Today” on LinkedIn and Google +. As well as several other blogs. Yesterday I was in a meeting where I was called a “Social Media Expert” several times but I do not consider myself an expert, just someone who has been working with Social Media for over 6 years and understands how to make it work and also I keep my eyes on what’s new and what the new trends are.
I don’t believe anyone can be an expert on Social Media or any industry for that matter unless you keep learning about the industry and the changes that happen within that industry. When I first started working in Social Media I used to love to ask people who said they knew all about Social Media if they had heard of Second Life and Kaneva. Most said no, so that told me something.
For those of you who don’t know they are virtual worlds that allow individuals to interact in a social way using an avatar and many businesses are using this as well.
Here is what I wanted to say. I have seen many lists and many opinions on what to look for when looking for a Social Media Strategist or so-called “Expert”. I agree whole heartedly with most of these but I have one big question.
How are the people who are deciding what’s on these lists coming up with the information. Yes it needs to work, it needs to be more than how to create a FB (Facebook) page, and it needs to be a part of a holistic strategy. But who is right?
One of the big ones I see all the time is that if you have 1008 followers on Twitter and you follow 1010 people this is a flag that you may not be a social media ex… But I have to ask the question, does having a large following on Twitter make you an expert or does what you communicate to that audience, no matter the size of the audience, matter more?
I have been thinking about this for a while and just wanted to state that just because someone thinks that you have to be a certain way in order to be a Social Media Expert doesn’t mean that you should let them have the last word. You should pick consultants and firms to help you with your Social Media based on your relationship with them, their knowledge of social media overall, their knowledge of integrating it into your current business processes and (here comes a big one) – helps you build trust and affects behavior with the social media strategy and implementation you are, or plan on doing.
See, couldn’t help myself, had to give my own opinion. But keep in mind that this is a young industry and remember that the “Experts” used to state without a doubt in their mind with many measurable results that the “World was Flat”. This was a common and accepted thought for years. So the next time you see a list (and I have some out there) or someone stating how to pick a Social Media Expert just keep in mind that it might be a good idea to think that it is just their opinion.
The World is not Flat it is round but we did not figure that out until one man overcame this old thought which was prevalent in the first half of the 20th century. Not that long ago. So lighten up out there on what you think or don’t think a Social Media Expert is.
Les Adkins is the CEO of Orange SMS Consulting and a Social Media Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn
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