So the World is Going Crazy but Don’t Buy the Hype!

SocialSo if you are listening to the news you are probably a little depressed. If you own a business you are probably a little confused and if you are an individual you might be a little scared. So what do you do?

Whether you are an entrepreneur, unemployed, under employed or have a great job you are probably unsure about the future. Well lately I have been pondering the reason why some people succeed in times of hardship and others fail. One of the things I have discovered is that foreigners, those not born in the USA, see a wide variety of opportunity in America. Sometimes we native-born Americans forget how good we have it here. With all the government uproar we still live in a land where we have the opportunity to be what we want to be with a little persistence and initiative we can still change our lives no matter what the media and the government tell you.

We see that the Self-Help industry is increasing in size so that is definitely not working or people would be needing less Self-Help material not more. The more dependency  others gain from the government, people or family the less self-preservation skills are used in trying to better themselves.

I normally write Blogs and Posts on Social Media, Audience Engagement and Business Success but today I just felt the need to reach out and try to give those of you that are trying to better yourselves some words of encouragement.

I own my own business and I also am partnering in several endeavors. I am not what you would consider successful in some people’s eyes, but I am my own boss and most months I can pay the bills. And success is defined in so many ways that I consider myself successful in part because I have not given up my dream.

Yes some days are harder than others but the key to success I have found is persistence and to keep on moving forward when others tell you to stop. So I hope that in some small way this has helped someone out there to keep moving toward their dream no matter what the obstacles.

I’ll leave you with this quote by Paula White;

An obstacle you are facing is an opportunity to bring out of you what is in you!

For most of us what is in you is a force that can be used for good and will lead you to your success!

To your continued success-

OLYMPUS DIGITAL CAMERALes Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Also two-time Tough Mudder finisher. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.


Day 30 Review, Review, Review and Live, Live, Live! (revisited 2013)

Well folks this time it has been a crazier ride than last time. Crazy Good! As most of you are enjoying a long weekend 4th of July holiday the video that I used in 2011 is even more relevant on this 5th of July. To celebrate your freedom and Live Life Like You Were Dying!

 I am not perfect and I definitely have made my share of mistakes and moving forward I am sure that this pattern of mistakes and failures will continue but I am seeing way more successes. So thank you to all of my new followers and those who continue looking for their break through’s in life and business.  I will continue to share and hopefully you will learn from both my mistakes and my successes. I sincerely request your feedback so we can all learn from each other. A quick list of my successes since I began this 30 day journey revisited:

  • Company moved from 2 locations to now 48 locations around the world
  • Currently in negotiations with a company to become a speaker and workshop facilitator with some top named, known successful entrepreneurs. 
  • Have a very well known publishing company to who I have the opportunity to pitch my book to.
  • Speaking to CEO’s all across the world. 
  • Founding Board Member of Georgia Crowdfunding Association. 

Those are just a few of the things that have happened literally in the last 30 days. So smiley face winkbelieve in yourself and your business and truly great things can happen if you stay the course. I have been running my business for 5 years, so don’t give up. There is a light at the end of the tunnel and NO, it is not a train heading right for you. 

OLYMPUS DIGITAL CAMERALes Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Also two-time Tough Mudder finisher. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.

(Original Post Posted on November 15, 2011)

Congratulations on Making it through the 30 day journey to Live Life Outside the Comfort Zone. Here is a song just for you. If you haven’t made it yet keep moving forward.

So what do you do now? Well as the song says “Live Like You Were Dying”! And your saying OK, OK but really what do I do now. Well here is a few things to remember: First go back to the list of the past 30 days:

  1. Day 1: Organization
  2. Day 2: Goals
  3. Day 3: Make 10 to 20 Contacts Per Day
  4. Day 4: Follow Up
  5. Day 5: Motivation
  6. Day 6: Stop Worrying and Start Living
  7. Day 7: Review, Review, Review 
  8. Day 8 & 9: Prioritize for the Next Week
  9. Day 8 & 9: Prioritize for the Next Week (not a typo; just matching days with #’s)
  10. Day 10: Develop 30 second commercial
  11. Day 11: Visualization 
  12. Day 12: Live To Learn
  13. Day 13: Get Out There
  14. Day 14: Blog, Blog, Blog
  15. Day 15: Volunteer
  16. Day 16: Rest
  17. Day 17: Focus
  18. Day 18: Branding Yourself and Your Business
  19. Day 19: Productive Meetings
  20. Day 20: Go Against the Norm
  21. Day 21: The Power of One
  22. Day 22: Don’t Give Up
  23. Day 23: Break That TV Addiction, NOW
  24. Day 24: Whole Brain Approach
  25. Day 25: What Did I Do Wrong
  26. Day 26: Woulda, Shoulda, Coulda…
  27. Day 27: Getting Back To My Roots – Digital Presence
  28. Day 28: Specifically, What Are You Trying to Do
  29. Day 29: Ch-Ch-Ch-Ch-Changes
  30. Day 30: Review, Review, Review and Live, Live, Live

Then see what has changed and what is the same. And don’t worry if you have not achieved every single thing that is on the list. Take them in groups or even one at a time. Remember it takes 21 to 30 days to create a habit!

For me my life has gotten more fulfilling and busier in a very good way. As my friend Denise O’Brien said in one of her Facebook posts;

“I love my life”

My next goal is to accomplish living a life with the principles behind the 4-hour work week. Don’t worry I will share.

So thank you for joining this adventure with me. And remember that the adventure is never over as you continue to “Live a Life Outside the Comfort Zone”.

Who We Are

Day 29 Ch-Ch-Ch-Ch-Changes (revisited 2013)

So lately I have been hearing phrases such as “Life Changing” and “Once in a life time opportunity”. No these are not sales people trying to sell me something, but the people around me that are noticing the extra ordinary things that are happening with my life and business. This is one of the reasons that I have been absent and a little behind when it comes to posting Day 29 and 30.

Tomorrow is the 4th of July. A time to take stock of how and why we are able to enjoy the freedom’s we have in this country. My life in the last 2 months has shown me that there is still incredible opportunity in this country and this world if you just stay persistent and continue doing something that you believe in. So Happy 4th of July and I will wait to post Day 30 this coming Friday. Life is about changes that take place throughout your existence some small and some big but always they change the way you look at life sometimes in a bad way but hopefully in an amazing good way.

Les Adkins is the CEO of Orange SMS Consulting and an International Social Business 20110327-125416.jpgStrategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Also two-time Tough Mudder finisher. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.

(Original Post Posted on November 11, 2011)

So on Day 29 I went up to my parents house to help them with some basic technical issues. I always tell them I am not tech support, but for them I make an exception. It was doing things like downloading pictures from a camera to a computer, posting a few pics on FB and figuring out how to make one of those electronic picture frames work.

CheeseOn the drive up I started thinking about the 30 day journey that I was on and what had initiated the journey and where I was at this point. The word that kept coming up was “Change”. If you have not read the book “Who Moved My Cheese” I highly recommend it. Without going into too much detail there are 4 characters, two mice Sniff and Scurry and two little people Hem and Haw.

“Cheese” is a metaphor for what you want to have in life…And the “Maze” is where you look for what you want…In the story the characters are faced with unexpected change. Eventually one of them deals with it successfully, and writes what he has learned from his experience on the maze walls. When you come to see ‘The Hand-writing on the Wall,’ you can discover for yourself how to deal with change… Spencer Johnson, M.D.

That should give you a good idea of the book. I highly recommend the read whether you are on this journey or if you feel you need to begin a journey of your own.

On the way home from my parents this song came on the

Still don’t know what I was waiting for

Time was running wild

A million dead-end streets

Every time I thought I’d got it made

It seemed the taste was not so sweet

So I turned myself to face me

But I never caught a glimpse

Of how the others must see the faker

I’m much to fast to take that test

Ch-ch-ch-ch Changes

(Turn and face the strain)

Ch-ch Changes

Don’t want to have to  be a richer man

Ch-ch-ch-ch Changes

(Turn and face the strain)

Ch-ch Changes

I just wanted to be a better man

Time may change me

But I can’t trace time…David Bowie -Ziggy Stardust

So as we come to the next to last day of the 30 day journey remember that time is moving on whether you change or not. Change is difficult and sometimes a struggle but in the end it is worth it to “Live Outside the Comfort Zone”

Who We Are

Day 19: Productive Meetings (revisited 2013)

So as we go into the weekend I am not sure how many of you will see this post. I actually had several meetings today and yes they were all very productive based on the tips I state below. These guidelines have become a habit for me but if they are new to you remember it takes at least 21 days to form a habit. This means you will need to practice the tips below.

My meetings have been extremely productive since I implemented this in my daily meeting routine that I started in 2009. Keep in mind that you won’t always have a productive meeting but when that happens remember to always assess, review and then go at it again. It’s a lot like getting bucked from a horse. If you fall off the  best thing you can do is get up, dust yourself off and get back on the same horse, again.

So go forth, have fun over the weekend and attack your Monday meetings by implementing some of the suggestions below.

OLYMPUS DIGITAL CAMERALes Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.

(Original Post – Posted on October 27, 2011)

The other day I had 3 very productive meetings. Why were they so productive you ask? Well let me tell you.

First I had an objective for each meeting. In other words I had a specific outcome that I productive-business-meetingwanted to have for each meeting.

Second I had a Plan A and a Plan B. Meaning that if I did not achieve my main objective I had a back up objective. So an example would be if I wanted a meeting to have the outcome of becoming my client and if that didn’t happen my Plan B would be to schedule another meeting within the next two weeks. See how that works.

Having a productive meeting is not that difficult but you do have to plan for them. Here is a great diagram to show you how a productive meeting should be run.

(Click photo below to make bigger)

A couple of other things to remember before we leave about productive meetings.

  • Make sure you spend some time building a relationship or rapport with the people you are meeting with.
  1. I had a relationship with one of the people who I met with that ended up exceeding my objectives.
  2. Get a referral or introduction from a person you both hold in high regard. This gives you an automatic relationship.
  3. Find common ground. Something you are both interested in like a hobby or an activity or a trend in the business that you are discussing.
  • Use a Whole Brain Approach. 

I have talked about this quite often but the easiest way to explain the Whole Brain Approach, by (Ned Herrmann) with Herrmann International, is to show you this diagram that describes thinking preferences. Please contact me if you are interested in determining what your thinking preference is.

This logo is trademark protected under Herrmann International

  • Be Present

Have you ever been with a friend or spouse and you know they are looking at you and pretending to be there but they are not? This is what I mean. Be present, be in the moment of the meeting. Don’t let your mind wander.

  • Actively Listen

Active (Empathetic) Listening is where an individual confirms they have heard and understood by summarizing and paraphrasing the information back to the speaker.

I think “actively listening” is the most important part of having a productive meeting! Here are 7 ways to become a better listener.

  1. Be Legitimately Interested- Put yourself in the speaker’s place and make his or her problems your own. The speaker will consciously or subconsciously pick up on this and you will learn more from the conversation.
  2. Accept the Speaker’s Point-Of-View – Some of us have the desire to get our point across and want to add a word in for every sentence spoken. Even if you disagree with the speaker’s stance on a subject, allow him or her to finish their thought before voicing your disagreement, and then only if necessary. Remember, you are trying to be a listener, not partake in the discussion.
  3. Use Body Language, Eye Contact and Repetition – Using body language and eye contact the right way can really have an impact on the speaker. To show you are listening and interested, lean slightly forward in your chair. Make consistent eye contact, but do not stare. Make noises like “mm-hmm” or say “I see,” and frequently paraphrase what was just said.
  4. Go Beyond the Words – Good listeners are actively thinking not just about what was said but also why and how it was said. Why did this person come to you to talk {or be heard}? Is there excitement in their voice? Resentment? Jealousy? Once you determine the motive of the speaker, can you react more smoothly to their words.
  5. Avoid Planning Counter-arguments – It is a natural response to automatically start planning a counter-argument as soon as something is mentioned. As hard as it may seem, don’t. Mentally record your disagreement and formulate a response later after the whole message has been received.
  6. Be Aware of Your History with the Speaker – Think about how your history with the speaker may affect what is being said. Is there potential for flared feelings? Sympathy? Fear? Figuring this out will help you better understand the speaker’s motives and, thus, respond accordingly.
  7. Ask Questions – If there is something said that is not clear to you, ask for clarification. Be careful not to use questions to rebut or represent your point-of-view. Only ask questions that’ll help your understanding of what the speaker is saying.                                 – Extract from “Active Listening, Tim Bridge of PersonaDev”

Who We Are

Day 10: Develop 30 second Commercial (2013 – revisited)

So on Day 10 I developed a 30 second commercial and gave some pointers on how you can create and deliver your own 30 second commercial. My commercial has changed from 2 years ago.

We help mid to large size companies create a strategy around their digital presence and help them increase their reach using a   Whole Brain Approach.

This short 30 second commercial opens up dialogue as to what is a Whole Brain Approach and how do we help them increase their reach which allows us to then qualify them as a possible prospect. See the rest of how to create your own 30 sec commercial below:

OLYMPUS DIGITAL CAMERALes Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.

(Original Post – Posted  on October 13, 2011)

Day 10: Develop 30 second Commercial

Medium is the Message cleanSo on day 10, I am re-developing my 30 second commercial.

So what makes you unique? Who are you? What company are you with? And how do you creatively explain what you do?

Being a business development consultant that specializes in Social Media Strategy and Whole Brain Approach has been difficult this past year. (No, I’m not complaining just stating facts.) Every time I say what I do, someone inevitably states, “We do the same thing”.

When I first started working with “Social Media”, around seven years ago, there were very few people who knew what “Social Media” was. Let alone its value to business and how it would change the way companies do business. Or they only knew a few of the players and had no idea about Second Life or Kaneva. Virtual worlds that have become more conducive to business interaction in the last few years.

Anyway my point is that when I started the words “Social Media” were unique enough to draw interest. Now I’m just another fish in the sea and everyone has jumped on the social media bandwagon, from PR companies to Advertising and Marketing agencies.

So how do I set myself and business apart? I go back to the basics. Here is the exercise.

Adapted from Jeffrey Gitomer, “Sales Bible”

Instructions:  Fill out this exercise below. Read it from top to bottom. Add a few personal pronouns. Time it. Practice it. Study it. And voila!

My Name:

My Company Name:

These first two are pretty self-explanatory.

What I do:

Now don’t make the mistake of saying you print materials or you provide business development consulting. I love what Timothy Ferris from “the 4-Hour Work Week” says when asked this question, “I’m a drug dealer”. This is usually a conversation ender but I thought I would share it anyway because I love the answer. Go read the book and find out why he answers that way.

OK, so what should you say? You should say something that involves action items and makes the person look at what you do differently. I’m still working on mine but it goes something like this:

We help companies draw new talent and new customers by creating a Whole Brain Approach to their business development strategy.

Notice I am getting away from the words Social Media. Although what we do in the message above is help them with their Social Media Strategy as part of the business development strategy.

My Power Questions:

“When formulating your power questions for your commercial, ask yourself these…questions.”

  1. What information do I want to get as a result of asking these questions?
  2. Can I qualify my prospect as a result of the question
  3. Does it take more than one question to find out the information I need?
  4. Do my questions make the prospect think?
  5. Can I ask a question that separates me from my competitor?

You need to ask questions to be able to close your 30 – second commercial with a call to action. Make sure there is a closing statement or question that ensures another contact.

I personally am not a big fan of lists of questions, I prefer a guide to be able to respond to the person’s answer from my previous question.  So here is a quick guide:

Situation - What is the current situation (of their business related to what you do)?

Objective – What are their objectives? (Usually it is to better the situation, this can be more sales, more talented employees, larger sales, better communication, and so on.

Challenge – What challenges are they having in reaching these objectives?

Impact – What impact is this having on them? (Make sure you ask about the impact to them. The answer they give will tell you a lot about the person you are speaking to.)

Trial – So in order to reach your objectives you need to (fill in the blank) Example: So in order to gain new talent you need to improve the current employee environment of communication to the Executives?

There is a lot more that goes into the above guide, but it is a good place to start.

My Power Statement:

How Can I Help?

Why Should The Prospect Act Now?

Have a call to action statement that gives the person a reason to act now.

Example: I specialize in reaching new talent and helping businesses communicate to their employees, vendors and customers in a way they want to be communicated with. I know you can’t afford to be sending out messages that don’t reach your Whole audience in these times. So let’s meet for breakfast and discuss your latest objectives and how you are communicating those objectives to your customers. If I think I can help you, I’ll tell you. If I don’t think I can help you, I’ll tell you that too. Fair enough?

I know this is getting too long-winded, but I want to end with How to Deliver the 30 – second commercial:

  1. Be brief
  2. Be to the point
  3. Be remembered
  4. Have power questions and power statements ready
  5. Get the information you need
  6. Show how you solve problems
  7. Pin the person down to the next action
  8. Have Fun!
  9. Time’s Up – (When you have delivered your message, made your contact, and secured the next meeting or action – move on.)

Lot’s of information to digest. Sorry for the lengthy Blog.

Who We Are

Day 7 Review, Review, Review – 2013 Revisited

I find that going through this 30 day journey for a second time has given me some additional insights into what I need to do to be successful and the things that I am doing that are hindering me from that success. One of the main things, is that I need to review at the end of each week or another way to say it is to Reflect on my last weeks activities.

Enjoy your weekend and I’ll see you all on Monday! I’m looking forward to also posting another blog regarding the  “4 Hour Work Week“   and  “Sleeping Your Way to the Top” this weekend. So enjoy!

Profile PicLes Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.

(Original Post – October 12, 2011)

So my Day 7 was actually on October 7th, which was a Friday. If you are following this 30 day journey, I believe I mentioned that I’m only writing articles/blogs to support the journey Monday through Friday. My daily log/diary can be found on my business page “Orange SMS Consulting”

So Review, Review, Review. I recommend doing this every Friday, or weekend, or at the end of your week. Here are the things you should be reviewing for your weekly activity so far:

  1. Do you have an organized environment?
  2. Did you look at your goals, everyday, Mon-Fri?
  3. Did you make 10 to 20 new contacts per day?
  4. Did you follow-up with the contacts you made to set up a meeting, or offer advice that may be helpful to their job, business or life?
  5. Did you read, or listen to material that motivates you?
  6. Did you try to live without worry?
So you should review at the end of every week, whether that is Friday or Saturday for you.
The above is just a short list that we will expand as our 30 day journey continues. URGENT NOTE about the week review: “Don’t Sweat the Small Stuff”! 

What that means is – Don’t worry about what you didn’t get done or if you missed a follow-up, or you came up short of 50 to 100 new contacts. There is always next week. At the beginning of your new week, always start fresh! Don’t carry things over (with the exception of the follow-up). Start at 0 for new contacts.

LifeI am explaining how to start fresh, because for me it has become overwhelming to carry certain things into the new week and at some point you freeze. We are trying to help you avoid being overwhelmed, stressed and then freeze. This way you can live outside of the Comfort Zone!

Just remember at the end of each week,

Review, Review, Review!

Who We Are

Day 5 Motivation – 2013 Revisited

Motivation is a driving force for any success. But in life, Motivation sometimes wanes and we need a good stiff kick in the pants to get us going again. Or at least some of us do. I don’t know about you but I try to stay motivated continuously but that may be unrealistic. There are times that you need downtime, but the motivation to succeed must never be too far away or you may see your dreams drift off into the clouds and find someone else who moved forward with your idea…Don’t let that happen. It has been over a year and a half since I wrote the blog below but I think everyone should listen to the Steve Jobs video if not daily at least once a month. If that doesn’t motivate you well, then you probably can’t be motivated.

I hope you are enjoying this journey with me and I hope you are taking the time to make these daily suggestions a part of your every day lives. I know I am, again.

OLYMPUS DIGITAL CAMERALes Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.

(Original Post – October 7,2011)

So Day 5 in the 30 day journey to “Live Outside the Comfort Zone” is MOTIVATION. You need to find what motivates you personally. It is different for everyone.  For some it is Money, others Success, others Fame and for some just to be able to Provide for their Family. Find out what motivates you and then find books, videos and other things that motivate you every day.

A friend of mine Jennifer Dunphy, VP of Sales and Marketing at Vayu Media once told me she makes sure she has meetings scheduled in the morning so she get’s up and starts moving. Like most people, including me, if you don’t have something scheduled you might end up sleeping in or turning on the TV. You need to have what works for you to motivate you to get out of bed in the morning.

Steve Jobs gave a great commencement speech with many motivational statements:

If you live each day as if it was your last, someday you’ll most certainly be right. It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today?  And whenever the answer has been No for too many days in a row, I know I need to change something….

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose…. There is no reason not to follow your heart.” – Steve Jobs

Another great motivational tool is visualization. That is where you truly sit down and close your eyes and visualize what you want to achieve or the person you want to become. The mind is a powerful thing and if you visualize your perfect dream your subconscious will work very hard to not make a liar out of you and help you achieve this dream.

Find what works for you. But find something that Motivates you and gets you out of bed in the morning, every morning!

Who We Are

Day 4 Follow Up – 2013 revisited

So today a couple of crazy things happened. Apparently I published a blank blog that said “Day 4″ Not sure how that happened. I did go to WP to start this blog but I didn’t hit publish so not sure what happened there. I’m blaming it on technology or as I tell my dad it probably was user error. I’ll tell you that story another time.

The second thing happened while I was asleep. I had an epiphany regarding this 30 day journey. I come from  a learning background so I should have realized this earlier. The only true way to accomplish this 30 day journey is to spend a week to 21 days on each task until it becomes a habit. So my recommendation is to take each of these tasks or suggestions and implement them one at a time for a period of time that allows you to add this to your routine. Then and only then will you be able to create the life style of living outside the comfort zone.

OLYMPUS DIGITAL CAMERALes Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.

Below is the original blog and this one is vital to any successful business strategy!

(Original Post)

Follow UpSo what do we mean when say “Follow Up”  The Merriam Webster Dictionary defines “follow-up” as:

1. to follow with something similar, related, or supplementary

2. to maintain contact with (a person) so as to monitor the effects of earlier activities or treatments

3. to pursue in an effort to take further action

Yesterday we talked about making 10 to 20 new connections per day Monday through Friday. Or at least making sure you are making 50 to 100 new connections per week. One last quote about connections.

Your mother taught you everything you need to know about connecting before you were 10 years old: Make friends, play nice, tell the truth, take a bath, do your homework. –Jeffrey Gitomer “Little Black Book of Connections”

So you’ve made all these new connections and now what do you do? Well the answer is “follow-up”. Here are a few ways you can follow-up.

  • Connect with them on Social Media (LinkedIn is the easiest way for business)
  • Follow up with a phone call to schedule a coffee or lunch
  • Follow up with an email saying how much you enjoyed meeting them.
  • Follow up with a text asking to meet for coffee or lunch
Will Corente has 5  Rules for Building Successful Connections. These are worth repeating here regarding follow-up.
  1. “It’s about each of you. Whether you are connecting with one person or a group of people, it is important to consider the needs and objectives of each person or party involved and to seek win-win solutions. Effective connecting at its core is about is about helping each other seize opportunities, entrepreneurs and business people are more apt to help you reach your goals if they know you will do the same.”
  2. “Follow-up Within 24 Hours - If you enjoyed making a connection or see potential for a relationship to develop, show the connection that meeting them was important to you by reaching out within 24 hours via phone, email or text. I find a simple note saying it was great to meet them, offering next steps of communication and an offer of to be of assistance if they need it is a great relationship builder.”
  3. “Once in Touch, Stay In Touch – Every successful relationship in your life is built over time and through multiple interactions and communications. Once you have made the initial connection it is imperative that you follow up, stay in touch and check-in to keep the lines of communication open. If you live or work close by, a brief coffee meeting is an excellent relationship builder with your connections.”
  4. “Be a Giver – People who excel at connecting give advice or assistance first and ask for assistance second. Offer your advice, counsel or assistance on a matter, offer an introduction to a friend or business associate who can help them as a way to show you care about their future success as much as your own.”
  5. Have a Long Term View – Great connectors know that the next great partnership, introduction or synergy could be just around the corner and that developing relationships with everyone they meet regardless of the immediate benefit is the key to long term success and relationship building. Some of my best connections and synergies have been 20 years in the making.
So it is important to be persistent. I can’t tell you how many times my persistence has paid off in landing a client or developing that business relationship that provides the next big step for my business. Also what do you do if you have not contacted them within 24 hours. Well 2 things:
  1. Start now with every new connection contacting them within 24 hours.
  2. Go ahead and start following up with past connections that you may have lost contact with. Even if it has been over a year. Remember you are starting fresh.
Whatever you do, don’t give up and think that they won’t be interested in hearing from you because it has been too long.  The majority of sales people fail because of poor follow-up. Whether you are building a business, a non-profit or just trying to make connections “Follow Up” is the most important aspect of next steps. (We’ll go into more detail on Next Steps in the following weeks)
Lead, Follow or Get Out of the Way! You need to Lead with meeting people, Follow up with them quickly and consistently and Get Out of the Way of your success to live outside of the “Comfort Zone”
New Quote not in the original blog: Wake Up, Show Up, Follow Up or in other words Get off your Ass and Do something!!!
Who We Are

Living Up to Your Potential

So what books have you read lately on helping you to live up to your potential?” 4 hour work week”  by Timothy Ferriss “sleeping your way to the top” by Ben Angel those are just two of the books I am currently reading. What does this have to do with Social Media you ask. Well if you think about it everything. The main thing everyone seems to say is they don’t have time to do Social Media with all the other things that they have on their agenda for the day. Getting new customers, keeping customers, working with employees, marketing, and so on, and so on…. One of the things these two books talk about is creating your own goals and living a life that is productive yet simplistic.  I am still reading but thought that I would try to put into words what I believe this means to Social Media. YOU ARE MAKING IT TOO DIFFICULT! There are people, consultants and agencies out there that will help you, but most important, Social Media needs to be put on your agenda as something you need to do internally and strategically. More than just a FB page or followers. In 2011 I spoke about how to pick a  Strong Social Media Consultant or Agency more recently I put this link as one of my daily Twitter #socialmediatip /s. Yes it is two years old but still very relative.  So I am going to try to help you live up to your potential using a few of the methods in these books specifically in regards to Social Media. (I have not been paid by either author or organization for using these two books) So put your thinking caps on and get ready for action. As they say in the movies, Ready, Quiet on the Set, ACTION!

In 2011 I created a 30 day blog series that was meant to help myself and others improve their lives and reach their personal or business goals. In conjunction to the above new series  I will be posting this series again. For myself to refresh my memory and also for those of you who need a gentle or BIG kick in the butt. It’s time to pick it up and move to the next level both in your personal life and in pursuit of your business goals and dreams.

Happy May Day!

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Les Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.

10 Reasons to Use Social Media

smiley face winkSo it’s 2013 and Social Media is everywhere. I have even started a daily tip on Twitter @mysylbert Apologies for the shameless plug but I had a goal of 2000+ followers in 90 days which has turned into a little longer so I need all the help I can get. Thanks for the follow if you are so inclined.

Working with businesses here in the US and Internationally I hear this statement a lot “Well we are using Social Media but we are not seeing the results we would like to see”, which keeps me in business by the way, but I  always ask the question WHY? Why are they using social media and you would be surprised at the number of directors and CEO’s of large well-known companies that can’t answer that question. So below I have decided to state the Top 10 Reasons to Use Social Media (in my humble opinion). For business or for individuals.

3000072-poster-road-map-poster_010. To Get Noticed: Whether you are a business or an individual and you want to get your name out there the best way to do this is through Social Media. Search Engines love Social Media.

9. Marketing: There has been a lot written and said about Social Media Marketing and although you should never look at Social Media as a new Marketing channel (it doesn’t work) you should enhance your marketing through Social Media. “Content is the Fire, Social Media is the Gasoline” Jay Baer

8. Real Time News: Now you have the ability to have real-time news with video from around the world without having a large group of paid journalists and travel expenses. (and I studied journalism-so journalists don’t hate). Anyone with a smart phone can report the news. Look at all the news related items coming out of the Middle East, US and literally every major country in the world. The ability to get news right away has never been more easy than through social media.

7. Relationships: Finding long-lost friends and family. Reconnecting with old school friends or work colleagues. We live in an age where, if they are on social media, you can reconnect with them and develop close ties again or just keep in touch. This is great for sales and also if you are looking for a job. social_connections

6. Innovation: I believe this is one of the biggest breakthroughs that social media has allowed companies, that use it correctly, to accomplish. You can now innovate your products and services by asking the users what they want and adapting to their wants and needs rather than guessing or holding expensive focus groups.

5. Collaboration: Business, Science. News and Education are just a few of the industries who are now using social media to collaborate with others  on projects that normally might have been done in a vacuum. Two minds are greater than one, with social media you can now have dozens, hundreds, thousands or more all working toward a common cause or project.

4. Sales: If your sales team is not using Social Media to gain new leads and find new business then you are missing out on a great opportunity. Social Media allows you to find new business opportunities, who the decision maker is, and what companies are looking for. If you don’t believe me Google Social Media Sales. “You can really get to know his or her needs through social listening. It’s a great way to research a market and initiate conversation leading to a sale.” Janet Fouts

3. Finding the Right Talent: Although there are a lot of people in the job market it is still hard for companies to find the right people that will move their organization forward. With social media you can search in specialty groups and also have a broader reach when you need to fill a position. Finding the right person for the job is right at the tip of your digital fingers.

2. Information: Causes, Companies and people in general have always wanted to get information out to their peers, prospects, and the general public. We always tell anyone we are working with that the information has to add value to their audience. This works for businesses, organizations and everyone who is putting out information. Including my blog. But now with one click you can send out information to millions of people around the world. Just be careful that it is the right information. (Your audience will decide this for you).

And drummmm rollllll please!!!!!

Social Media Connection1. To Stay In Business: Socialnomics and Infographics have stated that 40% of Fortune 500 companies will no longer be in business in 10 years. This is due to their inability to adapt to the new consumer, business or audience. So whether you are a business, church, nonprofit or individual you need to be using social media if you want to still be relevant and viable in the next 10 years.

Profile PicLes Adkins is the CEO of Orange SMS Consulting and an International Social Business Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn Join us on FB and Google+ as well.