Day 7: Review, Review, Review

So my Day 7 was actually on October 7th, which was a Friday. If you are following this 30 day journey, I believe I mentioned that I’m only writing articles/blogs to support the journey Monday through Friday. My daily log/diary can be found on my business page “Social Media Solutions”

So Review, Review, Review. I recommend doing this every Friday, or weekend, or at the end of your week. Here are the things you should be reviewing for your weekly activity so far:

  1. Do you have an organized environment?
  2. Did you look at your goals, everyday, Mon-Fri?
  3. Did you make 10 to 20 new contacts per day?
  4. Did you follow-up with the contacts you made to set up a meeting, or offer advice that may be helpful to their job, business or life?
  5. Did you read, or listen to material that motivates you?
  6. Did you try to live without worry?
So you should review at the end of every week, whether that is Friday or Saturday for you.
The above is just a short list that we will expand as our 30 day journey continues. URGENT NOTE about the week review: “Don’t Sweat the Small Stuff”! 

What that means is – Don’t worry about what you didn’t get done or if you missed a follow-up, or you came up short of 50 to 100 new contacts. There is always next week. At the beginning of your new week, always start fresh! Don’t carry things over (with the exception of the follow-up). Start at 0 for new contacts.

I am explaining how to start fresh, because for me it has become overwhelming to carry certain things into the new week and at some point you freeze. We are trying to help you avoid being overwhelmed, stressed and then freeze. This way you can live outside of the Comfort Zone!


Just remember at the end of each week:

Review, Review, Review!


Les Adkins is the CEO of  Orange SMS Consulting and an International Social Media Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn


Join us on FB as well



Day 4: Follow Up

So what do we mean when say “Follow Up”  The Merriam Webster Dictionary defines “follow-up” as:

1. to follow with something similar, related, or supplementary

2. to maintain contact with (a person) so as to monitor the effects of earlier activities or treatments

3. to pursue in an effort to take further action

Yesterday we talked about making 10 to 20 new connections per day Monday through Friday. Or at least making sure you are making 50 to 100 new connections per week. One last quote about connections.

Your mother taught you everything you need to know about connecting before you were 10 years old: Make friends, play nice, tell the truth, take a bath, do your homework. –Jeffrey Gitomer “Little Black Book of Connections”

So you’ve made all these new connections and now what do you do? Well the answer is “follow-up”. Here are a few ways you can follow-up.

  • Connect with them on Social Media (LinkedIn is the easiest way for business)
  • Follow up with a phone call to schedule a coffee or lunch
  • Follow up with an email saying how much you enjoyed meeting them.
  • Follow up with a text asking to meet for coffee or lunch
Will Corente has 5  Rules for Building Successful Connections. These are worth repeating here regarding follow-up.
  1. “It’s about each of you. Whether you are connecting with one person or a group of people, it is important to consider the needs and objectives of each person or party involved and to seek win-win solutions. Effective connecting at its core is about is about helping each other seize opportunities, entrepreneurs and business people are more apt to help you reach your goals if they know you will do the same.”
  2. “Follow-up Within 24 Hours – If you enjoyed making a connection or see potential for a relationship to develop, show the connection that meeting them was important to you by reaching out within 24 hours via phone, email or text. I find a simple note saying it was great to meet them, offering next steps of communication and an offer of to be of assistance if they need it is a great relationship builder.”
  3. “Once in Touch, Stay In Touch – Every successful relationship in your life is built over time and through multiple interactions and communications. Once you have made the initial connection it is imperative that you follow up, stay in touch and check-in to keep the lines of communication open. If you live or work close by, a brief coffee meeting is an excellent relationship builder with your connections.”
  4. “Be a Giver – People who excel at connecting give advice or assistance first and ask for assistance second. Offer your advice, counsel or assistance on a matter, offer an introduction to a friend or business associate who can help them as a way to show you care about their future success as much as your own.”
  5. Have a Long Term View – Great connectors know that the next great partnership, introduction or synergy could be just around the corner and that developing relationships with everyone they meet regardless of the immediate benefit is the key to long term success and relationship building. Some of my best connections and synergies have been 20 years in the making.
So it is important to be persistent. I can’t tell you how many times my persistence has paid off in landing a client or developing that business relationship that provides the next big step for my business.
Also what do you do if you have not contacted them within 24 hours. Well 2 things.  1. Start now with every connection contacting them within 24 hours. 2. Go ahead and start following up with past connections that you may have lost contact with. Even if it has been over a year. Remember you are starting fresh.
Whatever you do, don’t give up and think that they won’t be interested in hearing from you because it has been too long.  The majority of sales people fail because of poor follow-up. Whether you are building a business, a non-profit or just trying to make connections “Follow Up” is the most important aspect of next steps. (We’ll go into more detail on Next Steps in the following weeks)
Lead, Follow or Get Out of the Way! You need to Lead with meeting people, Follow up with them quickly and consistently and Get Out of the Way of your success to live outside of the “Comfort Zone”
Les Adkins is the CEO of  Orange SMS Consulting and an International Social Media Strategist, speaker, consultant and author. Bringing strategy and whole brain thinking to creative campaigns and social media through his work. Please follow @mysylbert and connect on LinkedIn

Join us on FB as well

Secret of Social Media to Help with Business Development?

So how many of us look for leads on a daily basis? What is the secret? How can Social Media help you with developing new business? OK so are you ready?

Finding leads takes work, it takes follow-up. So how do you use Social Media to help you with business development? First let me tell you what IBM has done with Social Media. IBM has over 50,000 employees. With their internal social media site they can now use the power of those 50,000 employees to help sales develop warm leads. If you are looking to get a meeting with XYZ company you reach out to those 50,000 employees and ask if they know anyone in XYZ company. The technology allows them to reach out to that group in real-time and get answers quickly. With that many people there may be someone who has a sibling, parent, extended family member or friend that works there and then it is up to the sales consultant to follow-up with that lead and move up or down the chain to get to the right person.

Let’s take it one step further and make it personal. I have 259 connections with LinkedIn that are my first connections. There are also 2nd and 3rd degree connections. The big picture is this, I have 6,317,100 connections that I can contact through an introduction. With this number of possible connections I am able to get into organizations with warm leads like Apple, NetApp, Sales Force, SAP and many more.

So what is the secret? The secret is DO! Yes that is it, just DO! Richard Branson has a better phrase “Screw it Let’s Do it!” Now I have to admit to you that I have been in the group in the past that has just known and has not done. I have been successful but I have not had the success that I could because I have not done. We could go into the reasons that people don’t Do but we will save that for another blog.

You can use Facebook, Twitter and any other Social Media site as well to achieve the results of warm leads. To get introduced to the right person that will lead you to a new sale, new business, more business or to find a valued partner. The options are limitless if you use Social Media to introduce you to the right person.

If you added 5 warm meetings to your week how many sales could you close in a month?

You’ve heard it is all about networking and this is why they call it Social Networking. Imagine these introductions as getting virtual business cards.

To paraphrase Chris Brogan, don’t be a collector of business cards, real or virtual, but use the business cards you collect to actually develop leads. I admit I am guilty of being a collector but I have found that when I actually follow-up, those people turn into actual customers. Or as Yoda would say “there is no try, there is only do or do not”.

My challenge to you and myself is to Do. Use Social Media to expand your network and go after those companies you thought you couldn’t get into. Starting in June I am going to embark on my own 100 day challenge. You will be able to come along with me. Until then wake up every day and Do!

Les Adkins – CEO of Social Media Solutions (soon to be Orange-SMS)